Vanilla Ice — the rapper born Rob Van Winkle and a long-tenured South Florida resident — is converting a downtown building in Lake Worth Beach into a craft brewery, rooftop bar, and celebrity memorabilia museum, according to a post on his Instagram. The project is currently under construction, with an opening targeted for 2026. No street address, square footage, or design credits were included in the post.
The concept pairs celebrity-inspired craft beers with a rooftop drinking perch and a memorabilia collection the Instagram post says will include pieces tied to Muhammad Ali, Elvis Presley, and the Teenage Mutant Ninja Turtles. That breadth suggests the museum component is intended as a standalone draw, not a back-bar afterthought — a format closer to a branded entertainment venue than a conventional taproom.
No operator team, architect, or permit filings were named in the source material, and no lease documents or city records have been independently reviewed by DelrayCertified. The 2026 timeline should be treated as announced rather than confirmed. The post should also be read in the context in which it appeared: it ends with a solicitation for business features, which does not affect the underlying news but is worth noting for sourcing purposes.
Van Winkle has maintained a visible South Florida profile for years, with prior television appearances tied to Palm Beach County real estate projects. A branded brewery and museum concept would extend that footprint into food and beverage at a moment when Lake Worth Beach's downtown corridor has drawn a wave of independent operator activity in older commercial stock. Whether the announced scope — rooftop bar, brewery, and collection of this range — materializes within the 2026 window is the question worth watching.
Permit filings with the City of Lake Worth Beach would be the next confirming signal as construction advances.
